It doesn’t matter if you’re just starting out or if you’ve been in business for years; PPC advertising will always be an ever-present element when it comes to digital marketing and advertising. Pay-per-click (PPC) advertising is a proven method in which you only when someone clicks on your ad that is displayed at the top of search engines or social media platforms. It helps to bring traffic to your website quickly and has a very high probability of converting successfully.
That said, it can be tricky—especially if they are a novice and starting to execute them yourself. Luckily, there are e-commerce PPC services out there that specialize in helping e-commerce businesses succeed in their efforts to acquire new customers via PPC. Here are some reasons why your company needs an expert e-commerce PPC agency to help with your online sales efforts.
Leverage their Experience
Business owners need to make the smart decision and outsource it instead of trying to manage them on their own. By choosing the right e-commerce PPC agency, you can harness their expertise to increase your sales while simultaneously saving time and money on the effort it takes to do so yourself.
When you try to be a one-man army, it can be easy to grow complacent with your PPC strategy. You might view things from a biased lens which will explain why you aren’t seeing the results you want.
Similarly, trying to build an in-house team can prove to be an expensive strategy, especially in this era of high economic volatility. You have to hire employees and invest in expensive tools which will burn your company’s cash flow. Managing employees can also be hard and disrupt your work-life balance. By outsourcing to a reputable e-commerce PPC service, you can rid yourself of the hassle and get the results you want while you vacation in the Bahamas.
Get A Team of Experts
When you get an expert PPC e-commerce management services agency on board, you will get access to a team of professional copywriters, graphic designers, and marketing analytics experts you will ensure they meet your objectives. They have been in the industry for years and know how to craft the perfect ad that your target audience will find appealing and would want to click and ultimately purchase the product.
Their copywriters do in-depth research to put relevant statistics that add credibility to your ad. They also strategically place psychological triggers in your ads that evoke a response, such as by saying things like limited stock or money back guarantee or highlighting the value proposition of your product that will make a difference in the life of your customer. They also write compelling CTAs that derive conversions.
E-commerce PPC management services have the best tools at their disposal that allow comprehensive keyword research to give better results and help you stand out from the competition. They also do an audit of your site to identify weaknesses and then optimize them and improve user experience.
Get Relevant Data About Your Business
When you sign with an expert e-commerce PPC Services agency, you don’t have to sit in the office to do reporting to analyze the results yourself. The company will create detailed reports for you by fetching results from various social media accounts, Google My Business profile, Google Search Console, Google Ads, and Google Analytics. This report will help you take derive insights and take action in all areas of your business.
By looking at data such as form submissions, downloads, button clicks, conversions, and ad impressions, you can make decisions on other marketing channels as well, such as SEO, to get more organic traffic to your site. This will help you understand the cost of customer acquisition so you can make strategies to bring it down.
Continuous Management of PPC Campaign
E-commerce PPC management services work to find the right balance of bidding, messaging, and targeting, to achieve results faster. When you get a company on board they will continuously monitor your campaign to identify bottlenecks that could jeopardize your whole campaign. They also help identify negative keywords so that only relevant traffic comes to your site. These experts test and implement multiple bidding strategies to achieve optimal results. They stay updated on the latest changes in algorithms to ensure the effectiveness of the ads. Special focus is given to A/B testing to ensure optimal management of the marketing budget.
What to Look for in a PPC Agency?
Choosing to hire an e-commerce PPC services agency isn’t something you should take lightly. You must select an eCommerce PPC agency that has a proven track record of delivering results for their client. Ask them to share their portfolio. This will give you an idea of what to expect. Ensure that the pricing structure is transparent so that there are no nasty surprises when you see the invoice later. It is also critical that the agency provides round-the-clock support as miscommunications can prove costly and damage your brand.
Verify the credentials of the agency by checking their online reviews. It is critical not to fall for agencies that offer services done at costs that are too good to be true.
Look for a company that is honest, trustworthy, and reliable. If possible, personally meet with the management to assess how they treat their clients.
About the Author
Felix Roy is a highly experienced PPC management service professional working for a reputable e-commerce PPC management services provider, Search Berg. He is renowned for helping small businesses get more leads even on a modest budget.